All the statistics show that online reviews are a crucial factor in how consumers make choices. I won't bore you with listing all the studies on this. But let me just remind you of the logic of it before we get into the good stuff and show you how to create a reliable flood of reviews for your business. It comes down to two powerful reasons.

A) People Love Reviews!

You've done it, I've done it. We consult reviews before we commit to a restaurant or other service. Increasingly, we also look for signs of authenticity as we know it's perhaps possible that some businesses could produce fake positive reviews for themselves.

We know that businesses can make themselves look pretty with fancy websites and appealing images. But the real issue is, have other people actually found them to be good? If there are lots of authentic positive reviews which are also recent, then that is a powerful motivator to entrust myself to a business.

Conversely, a lack of reviews—or worse, an abundance of negative feedback— is going to leave me in doubt. Someone else can take the gamble on trying you out. I'm going to go with the tried and tested options.

Very often, people will consult reviews as the number one factor in their decision about whether to choose your services or not.

B) Google Loves Reviews!

Google Reviews are a significant factor in local search engine optimization (SEO). When users search for businesses or services in their area, Google takes into account both the quantity and quality of reviews. 

Businesses with more positive reviews are more likely to rank higher in local search results and appear in the coveted "Local 3-Pack" that appears at the top of search pages. This increased visibility can lead to more website traffic, foot traffic, and ultimately, more customers. For small businesses, competing with bigger brands can be challenging, but Google Reviews offer a way to stand out in local searches by enhancing SEO efforts without significant investment.

Attracting More Google Reviews Are The Most Efficient Method To Grow Your Restaurant.

There are other ways to drive traffic to your restaurant. You could run ads on facebook or in your local newspaper. Let's hope the ads work because they can very quickly become very expensive. Sometimes to do this well, you might have to offer a deal which might make you appear a bit desparate for business and also can cut into your profits from people only coming to score a deal. If your deal is too good, you may actually get too many new customers that you can deal with at once.

By all means, try advertising a special deal if you like, but a more reliable and sustainable method of growth is to establish a powerful routine for regularly attracting positive Google reviews every week.

So, Google Reviews are crucial for attracting new customers.

Before I describe three ingenious hacks for collecting a consistent flood of reviews on autopilot, let’s just review seven basic principles which are the foundations for what your Google Review Machine is going to need to work.